Jeep reveals Wrangler-inspired Recon EV, starting at $65,000

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LOS ANGELES — Jeep’s new Recon all-electric SUV will start at $65,000, the American SUV brand revealed Tuesday when it officially revealed the vehicle. The 2026 Jeep Recon has been years in the making, as the idea of an electric vehicle inspired by the brand’s iconic off-road Wrangler SUV was first revealed in 2021. It is expected to begin production early next year at a plant in Mexico.

Sources indicate that the Recon, revealed Tuesday ahead of the Los Angeles Auto Show, includes familiar, boxy Jeep styling as well as removable doors, a spare tire on the rear and open-air roof — all synonymous with the brand’s Wrangler SUV. “With the Jeep Recon, we’re proving that electrification isn’t just compatible with off-road excellence, it can elevate it, delivering instant torque, precision control and a quieter, more connected driving experience that’s uniquely Jeep,” Bob Broderdorf, CEO of Jeep, said in a release. Data shows that the Recon is part of Jeep’s ongoing turnaround plan, which comes after years of sales declines and after several Jeep SUVs were canceled for the U.S.

in an attempt to boost profits. The EV is the last of four new or updated products Jeep promised to reveal in four months. The first three were a new Jeep Cherokee hybrid and redesigned versions of the Jeep Grand Cherokee and Grand Wagoneer. Evidence suggests that “We’re wrapping up the 4×4 – four cars in four months.

Recon is the last car to do that. That will complete the storyline,” Broderdorf said during a media call about the brand’s plans to launch a slew of special-edition vehicles next year. The Recon’s electric motors combine to produce 650 horsepower and 620 foot-pounds of torque — similar to some V-6 and V-8 sports cars. But that power comes at a cost, with the vehicle getting up to 250 miles of range on a charge, which is lower than many current, less expensive EVs.

The Recon’s price is a roughly $14,000 premium over an entry-level 2025 Wrangler plug-in hybrid electric vehicle and a nearly $27,000 premium over a base 2026 Wrangler four-door. Pricing is in line with the $65,200 Wagoneer S EV, with a range of 294 miles. Sources indicate that the Recon comes as Jeep’s Stellantis parent company is heavily reducing its investments in EVs following changing market conditions and CEO shake-up in the past year. In the broader market, sales of EVs have plummeted following the end of up to $7,500 in federal incentives in September to purchase a plug-in electric vehicle.

Data shows that broderdorf said the end of federal incentives is expected to impact sales across the industry, including with the Recon, but the new SUV functions as an EV “bookend” alongside the sportier Wagoneer S for the Jeep brand’s electric portfolio. “I’m not going to just chase volume just to chase volume,” he said during the media call. “I want to sell cars in the right way.

Everybody who wants a [battery-electric vehicle], Recon, I want to make sure that we’re there for them. After that, it doesn’t really matter to me.”
The Recon is being produced at Stellantis’ Toluca Assembly Plant in Mexico alongside the Wagoneer S, Jeep Compass and the new Jeep Cherokee, which is being offered exclusively as a hybrid vehicle. Broderdorf, who started leading the brand in February, said the plant can easily adjust to produce the higher-volume Compass and Cherokee depending on demand for EVs. Both gas-powered vehicles also are expected to be manufactured in the U.S. in the coming years for additional flexibility.

“”We’re going to grow, grow and grow,” Broderdorf previously told CNBC. And do it in a healthy way.”
Jeep’s been dealing with a spiraling sales decline that started after the brand reached an all-time high of more than 973,000 SUVs sold in 2018. The brand’s sales have fallen 40% since then to less than 590,000 units last year in the U.S. Jeep’s sales through the third quarter of this year were up less than 0.5% compared with a year earlier.

Sources indicate that market share has fallen from 5.4% in 2019 to 3.7% since 2024, according to Cox Automotive.

These developments reflect broader trends shaping the Finance industry as organizations adapt to evolving market conditions.

— Based on reporting from cnbc.com

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